{"id":7782,"date":"2023-04-28T06:22:58","date_gmt":"2023-04-28T03:22:58","guid":{"rendered":"https:\/\/neformat.store\/about-us"},"modified":"2025-04-10T02:10:48","modified_gmt":"2025-04-09T23:10:48","slug":"about-us","status":"publish","type":"page","link":"https:\/\/neformat.store\/en\/about-us","title":{"rendered":"About us"},"content":{"rendered":"\t\t
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\n\t\t\t\t\tneFORMAT<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IDEA\ud83d\udca1<\/span><\/strong><\/p>

2022, war –<\/strong><\/p>

We all continue to live and work, including me, in search of a colorist’s mold that would not light up and be resistant to paint.<\/p>

SPOILER ALERT.<\/strong><\/p>

I couldn’t find such a form in Ukraine, so I decided to make it just for myself.<\/p>

WHY ONLY FOR YOURSELF?<\/b><\/p>

I thought. Spoiled clothes are a problem for all colorists, and having found a production facility, I decided to sew the first trial models, there were 4 of them. <\/span><\/p>

2022, August<\/strong> –<\/strong><\/p>

The name neFORMAT is derived from the word “form” and the fact that it will definitely be unique and different. A new page and first post appear on Instagram. <\/p>

What are the numbers?<\/strong><\/p>

Currently, neFORMAT has 30+ different models for women and men, we sew more than 400 shapes per month, and our customers are located in 25 countries.<\/p>

2023, September –<\/strong><\/p>

Enough with the search, we need to create our own perfect product. Working with hair all the time, I wanted to combine the best properties into one, my own brand of cosmetics. <\/span><\/p>

UKRAINIAN PRODUCTION<\/strong><\/p>

After a long search, we found a production facility in Kyiv, with incredible technologists who took into account all the wishes and worked magic, but…<\/span><\/p>

VEGAN COMPOSITION WITHOUT ANIMAL TESTING<\/strong><\/p>

.. only on people =), because I personally tested each product: its effect, the result of use, whether the consistency and aroma are good.<\/span><\/p>

THREE MONTHS OF TESTING<\/strong><\/p>

It should be a unique cosmetic that would be suitable for all hair types and would not only give an aesthetic effect, but also have healing properties… and I want to say that we succeeded. The European Quality Certificate confirms this. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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