neFORMAT
IDEA💡
2022, war –
We all continue to live and work, including me, in search of a colorist’s mold that would not light up and be resistant to paint.
SPOILER ALERT.
I couldn’t find such a form in Ukraine, so I decided to make it just for myself.
WHY ONLY FOR YOURSELF?
I thought. Spoiled clothes are a problem for all colorists, and having found a production facility, I decided to sew the first trial models, there were 4 of them.
2022, August –
The name neFORMAT is derived from the word “form” and the fact that it will definitely be unique and different. A new page and first post appear on Instagram.
What are the numbers?
Currently, neFORMAT has 30+ different models for women and men, we sew more than 400 shapes per month, and our customers are located in 25 countries.
2023, September –
Enough with the search, we need to create our own perfect product. Working with hair all the time, I wanted to combine the best properties into one, my own brand of cosmetics.
UKRAINIAN PRODUCTION
After a long search, we found a production facility in Kyiv, with incredible technologists who took into account all the wishes and worked magic, but…
VEGAN COMPOSITION WITHOUT ANIMAL TESTING
.. only on people =), because I personally tested each product: its effect, the result of use, whether the consistency and aroma are good.
THREE MONTHS OF TESTING
It should be a unique cosmetic that would be suitable for all hair types and would not only give an aesthetic effect, but also have healing properties… and I want to say that we succeeded. The European Quality Certificate confirms this.
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